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Friday, August 17, 2007

The Six P's of Mastery

The Six P`s of Mastery

When you speak of mastery, many cliché sayings instantly percolate to the top of your mind like “Life's a journey, not the destination” or the famous Confucius saying of “A journey of a thousand miles begins with a single step.” Leaving you scratching your head and asking, what does all this esoteric mumbo jumbo mean? I believe that Mastery involves Six P`s: practice, patience, persistence, priorities, passion, and peacefulness.



Practice - Anthony Robbins says, "Repetition is the mother of skill". For years, my instructors taught me how to perform forms correctly but it was not until I committed to perform one form a 1000 times that I truly started to express the deeper aspects of the form. Elsom Eldridge and Mark Eldridge in their landmark book “The Obvious Expert” suggests that spending one hour a day learning about a specific topic will make you an expert in a year. Achieving Black Belt or any other goal is impossible without practice.

Patience - It`s so easy to get a short term view of ourselves and be overly critical and frustrated about our level of improvement. Patience is essential, to trust that every day, we improve so slightly (imperceptibly). Over time, they snowball into something impressive. Daily meditation helps to start to develop this quality.

Persistence - In every endeavor, I have hit obstacles or walls. Without persistence, we would stop at each obstacle without achieving anything worthwhile. For my Ultimate Black Belt Test, I was required to perform 52,000 pushups and sit-ups in a year. Achieving 52,000 pushups and sit-ups in a year is impossible without persistence. Some days, I did not make the 150 daily goal, only to recommit the following day to pump out 150 plus making up the extras. Persistence means taking the large yearly goals and breaking it down into weekly and daily goals and holding yourself accountable by track your progress.


Priorities - Let`s face it. It`s easy to let other priorities eat away the day. So many times, I catch myself thinking, "I do not have the time" but really the fact is that I have not made it a priority in my life. Constantly, reviewing your goals and monitoring your progress is essential to keeping your priorities straight.

Passion - No passion, poor results. Instead of agonizing about the results, start to enjoying the ride. Without passion, playing all out at level 10 would be impossible. Truly loving what you do means the difference between going through the motions and accomplishing something divine.

Peacefulness - Remaining open to new experiences and maintaining that beginner`s mind comes through peacefulness. Through a peaceful mind, we develop a compassion for others. As a martial artist, developing a capacity to help others makes our existence meaningful and fulfilling.

Well, there you have it folks. The 6 P’s of Mastery in a nutshell.

Sensei Tim Rosanelli
Maximum Impact Karate
www.maximpactkarate.com

Wednesday, August 15, 2007

10,000 Steps of Marketing

10,000 Steps of Marketing



After the UBBT Eco Challenge, I wanted to keep the momentum going and came up with a unique idea for business owners. As a Martial Arts School Owner, we are constantly balancing our business needs to Market with our personal needs for Fitness. I know how it is, you start focusing on growing your school and your training suffers or vice versa, you focus on your training and your school starts to sink. This idea combines both needs into one. I call it the 10,000 Steps of Marketing.








What is the 10,000 Steps of Marketing?



Every day, I commit to taking 10,000 steps while marketing. All you do is wear a pedometer while you hang door flyers, walk to the post office with postcards, hang posters at local businesses, check those lead boxes. The idea is to keep moving until you hit 10,000 steps. Inactivity is a business owner’s archenemy.









Rate your performance

I created a scale to rate your marketing performance.

1000 – C’mon you barely got out of bed


2000 – Did you even walk out the door?


3000 – Couch potato


4000 – Okay, you put in a little effort


5000 – Now you’re talking


6000 – You’re pushing towards success


7000 – I hear your phones ringing off the hook


8000 – I see a flood of student in your future


9000 – Wow, you better expand your class schedule


10,000 – Guaranteed Success











Why 10,000 steps?

10,000 steps equals about 5 miles. For me, it commemorates the 5 miles a day we walked on the eco-adventure. This means that you would complete the UBBT 1000 miles walking requirement in about 200 days. If you market 5 days a week, that’s 40 weeks to complete the requirement.

Also, The Walking Site at http://www.thewalkingsite.com/ outlines many added health benefits to walking 10,000 steps per day.

Click the following link for more information on the 10,000 step walking movement.www.thewalkingsite.com/10000steps.html










Tips to getting started

1. Organize yourself – Make a list of 5 to 10 marketing activities the night before. This helps you hit the ground running in the morning and strengthens your resolve.

2. Map Your Flyer RunInfoUSA has a terrific tool to plot a map with the criteria you set. For example, I searched a 3 mile radius from my zip code of 18917, for families with children, and a household income about $60,000. I use the map to find areas with a high number of potential students and perform my flyer runs in those areas.

Click the following link to view the map that I created.
Map of Student Leads


3. Staff Members – have a challenge to see who produces that most miles in a given day. Give prizes to daily winners or be creative. For example, make a title belt to be worn by the winner for the day. You’re staff will enjoy the recognition. Have fun and be creative.

My challenge to you is to try my 10,000 steps of marketing for 30 days. Contact me at trosanelli@maximpactkarate.com and let me know how this idea transformed your business and yourself.



Sensei Tim Rosanelli


Maximum Impact Karate