10,000 Steps of Marketing
What is the 10,000 Steps of Marketing?
Every day, I commit to taking 10,000 steps while marketing. All you do is wear a pedometer while you hang door flyers, walk to the post office with postcards, hang posters at local businesses, check those lead boxes. The idea is to keep moving until you hit 10,000 steps. Inactivity is a business owner’s archenemy.
Rate your performanceI created a scale to rate your marketing performance.
1000 – C’mon you barely got out of bed
2000 – Did you even walk out the door?
3000 – Couch potato
4000 – Okay, you put in a little effort
5000 – Now you’re talking
6000 – You’re pushing towards success
7000 – I hear your phones ringing off the hook
8000 – I see a flood of student in your future
9000 – Wow, you better expand your class schedule
10,000 – Guaranteed Success
Why 10,000 steps?10,000 steps equals about 5 miles. For me, it commemorates the 5 miles a day we walked on the eco-adventure. This means that you would complete the UBBT 1000 miles walking requirement in about 200 days. If you market 5 days a week, that’s 40 weeks to complete the requirement.
Also, The Walking Site at http://www.thewalkingsite.com/ outlines many added health benefits to walking 10,000 steps per day.
Click the following link for more information on the 10,000 step walking movement.www.thewalkingsite.com/10000steps.html
Tips to getting started
1. Organize yourself – Make a list of 5 to 10 marketing activities the night before. This helps you hit the ground running in the morning and strengthens your resolve.
2. Map Your Flyer Run – InfoUSA has a terrific tool to plot a map with the criteria you set. For example, I searched a 3 mile radius from my zip code of 18917, for families with children, and a household income about $60,000. I use the map to find areas with a high number of potential students and perform my flyer runs in those areas.
Click the following link to view the map that I created.
Map of Student Leads
3. Staff Members – have a challenge to see who produces that most miles in a given day. Give prizes to daily winners or be creative. For example, make a title belt to be worn by the winner for the day. You’re staff will enjoy the recognition. Have fun and be creative.
My challenge to you is to try my 10,000 steps of marketing for 30 days. Contact me at email@example.com and let me know how this idea transformed your business and yourself.
Sensei Tim Rosanelli
Maximum Impact Karate