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Wednesday, August 15, 2007

10,000 Steps of Marketing

10,000 Steps of Marketing

After the UBBT Eco Challenge, I wanted to keep the momentum going and came up with a unique idea for business owners. As a Martial Arts School Owner, we are constantly balancing our business needs to Market with our personal needs for Fitness. I know how it is, you start focusing on growing your school and your training suffers or vice versa, you focus on your training and your school starts to sink. This idea combines both needs into one. I call it the 10,000 Steps of Marketing.

What is the 10,000 Steps of Marketing?

Every day, I commit to taking 10,000 steps while marketing. All you do is wear a pedometer while you hang door flyers, walk to the post office with postcards, hang posters at local businesses, check those lead boxes. The idea is to keep moving until you hit 10,000 steps. Inactivity is a business owner’s archenemy.

Rate your performance

I created a scale to rate your marketing performance.

1000 – C’mon you barely got out of bed

2000 – Did you even walk out the door?

3000 – Couch potato

4000 – Okay, you put in a little effort

5000 – Now you’re talking

6000 – You’re pushing towards success

7000 – I hear your phones ringing off the hook

8000 – I see a flood of student in your future

9000 – Wow, you better expand your class schedule

10,000 – Guaranteed Success

Why 10,000 steps?

10,000 steps equals about 5 miles. For me, it commemorates the 5 miles a day we walked on the eco-adventure. This means that you would complete the UBBT 1000 miles walking requirement in about 200 days. If you market 5 days a week, that’s 40 weeks to complete the requirement.

Also, The Walking Site at outlines many added health benefits to walking 10,000 steps per day.

Click the following link for more information on the 10,000 step walking

Tips to getting started

1. Organize yourself – Make a list of 5 to 10 marketing activities the night before. This helps you hit the ground running in the morning and strengthens your resolve.

2. Map Your Flyer RunInfoUSA has a terrific tool to plot a map with the criteria you set. For example, I searched a 3 mile radius from my zip code of 18917, for families with children, and a household income about $60,000. I use the map to find areas with a high number of potential students and perform my flyer runs in those areas.

Click the following link to view the map that I created.
Map of Student Leads

3. Staff Members – have a challenge to see who produces that most miles in a given day. Give prizes to daily winners or be creative. For example, make a title belt to be worn by the winner for the day. You’re staff will enjoy the recognition. Have fun and be creative.

My challenge to you is to try my 10,000 steps of marketing for 30 days. Contact me at and let me know how this idea transformed your business and yourself.

Sensei Tim Rosanelli

Maximum Impact Karate


Mike Bogdanski said...

Great job- keep on us to perform better every day and every month. Thanks Tom Callos!

Mike Bogdanski

TomKomar said...

thanks tom. you know another really great site that provides similar services is they provide a huge consumer and business databesae as well as quality investor leads amd many other services. i would recommend taking a look at them first.