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Friday, October 19, 2007

Good is the Enemy of Great

Jim Collins wrote an awesome book, Good To Great. The book is worth the cost just to read the first line, which states, "Good is the enemy of great".

Why do I think it's great?

Because it's so true. You see, most people, including myself, once we reach the good level, we're satisfied with our success and remain at status quo. Think of it this way, we know at a job, a bad employee gets either fired or quits. The good employee is performing good enough that they aren't fired but they aren't performing at their best either.

Anthony Robbins says "If were not climbing, were sliding". In other words, being good now is being only mediocre a year from now and poor in five years. The world is evolving and standing still means losing ground.

What is the answer to this dilemma?

Become a constant learner, that's the only answer -- constantly expanding ourselves. The Japanese call this Kaizen or constant and never-ending improvement.

I read some scary statistics yesterday that actually prompted me to write this journal.

  • 58% of the US adult population never reads another book after high school.
  • 42% of college graduates never read another book.
  • 80% of US families did not buy or read a book last year.
  • 70% of US adults have not been in a bookstore in the last five years.
  • 57% of new books are not read to completion.
    --Jerrold Jenkins.
    http://www.JenkinsGroup.com
  • Most readers do not get past page 18 in a book they have purchased.
    --Bookselling This Week, November 10, 1997.
    http://news.bookweb.org/

Do you want to make a profound difference in your life? Do you want to go from Good To Great?

The answer is simple.

Pick up and read an entire book. That alone will put you in the 90 percentile.

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